Upcoming Events


8 November 2018

SAA & Mediacorp Presents:
Cannes Lions 2018 Showcase
And

Forum on Creativity vs Data
Finding common grounds in the debate

8 November 2018, 3-6pm (Registration begins at 2.30pm)
National Design Centre, Auditorium
111 Middle Road, Singapore 188969

Creativity Matters

Come and be inspired by how creativity can be a force for business growth, for positive change and for the greater good of society. You will take away important learnings from this year’s winners and future trends that you can use in your brand’s next great work.

If Creativity Matters, What About Data?

Hear from Mr. Tay Guan Hin, Founder and Global Chief Creative Officer of TGH Collective. Guan Hin has over 25 years of experience in the advertising industry and has crafted creative solutions for global brands such as Shell, Johnson & Johnson, Abbott, Unilever and Nestle. He will take us through how data, when used as a component of the creative development, can give rise to strong insights which ultimately deliver value to the brand.

Panel Discussion and Sharing
Creativity vs Data

Following Guan Hin’s exposition, we will have a panel discussion. We have assembled a panel of distinguished industry practitioners from brands and agencies. They will share their thoughts on the use of data and creativity and deep-dive into the following questions:

Does data drive creativity or is creativity inspired by data?
Have we given in to playing it safe through the assurance of data and given up on risk-taking ideas that create an impact?
Are creativity and data really at odds with each other?
How can creativity and data work together to drive greater business results?

We will end the day by reconnecting over networking drinks and hors d’oeuvres.

SAA Members are entitled to one complimentary ticket per member organisation. Kindly contact the events team at saaevents@2as.org.sg or Call +65 6338 7739 to get your unique promo code.

Supported by:

Sponsored by:

 


Past Events


27th April 2018
APAC Effie Forum 2018

Location: Four Seasons Hotel, Crescent Ballroom
Time: 9.00am-2.30pm

Registration Begins at 8.30am.

APAC Effie Forum is back again for the second year running after a very successful launch in 2017.

For 2018, you can look forward to greater insights, sharings and deep-dives into the makings of outstanding and effective cases from APAC Effie 2018. The President/CEO of Effie Worldwide will be here to share most effective works from the Global Effie Winners. The all-important meet-the-judges session is back again to answer all your burning questions on what makes a great entry.

This year, collaborating with the Singapore Advertisers Association, we turn our attention to Client-Agency Partnerships. Panel discussions have been lined up on this key subject.

  • How does a successful partnership look like?
  • How to build great partnerships?
  • How does great partnership drive effective work?

23rd March 2018
SAA Guide to Programmatic Advertising – Handbook Launch

Location: Central Singapore – TBD
Date: 23rd March 2018
Time: 14:30 Registration, with drinks & networking from 17:30

SAA Members get members rates. Please contact the secretariat to get your promo code.

As a part of our mission to help marketers navigate today’s complex advertising environment, we have partnered with Infectious Media to produce a Guide to Programmatic Advertising for the region.

The guide will be launched at this event, where you will be able to pick up a printed copy, and hear from practitioners  about the opportunity and challenges that programmatic advertising presents. This is also an opportunity to talk to peers and industry experts about your specific business case.
Key themes being covered by speakers at the event will include:

  • How the programmatic opportunity is evolving in APAC
  • Why this technology is causing such a disruption to media
  • How the complex ecosystem bakes risks into the equation
  • How to identify the key challenges and overcome them
  • What the right approach is for your business

The half day will include case studies, panel and workshop sessions, where members can get hands-on with a programmatic campaign.

We hope the guide and launch event will act an important step in educating our membership to exploit the full potential of programmatic.

Organised with:

In Collaboration with:

13th November 2017
“The dichotomy of analog vs. AI”
A Fireside Chat with Wain Choi, SVP & Chief Creative Officer, Cheil Worldwide

Location: National Design Centre
Time: 11am
SAA Members get members rates. Please contact the secretariat to get your promo code.

The advertising world has great interest in the topic of artificial intelligence. But how does it fit into creativity and ideation? Wain will be focusing on how technology and creativity are intertwined and also the dichotomy of analog vs. AI.  Are we creating solutions with technology just for technology sake? And when is analog still needed? Can it be replaced by AI? Wain will be channeling these questions through concrete marketing examples from Samsung, Uniqlo, Burger King, and Korea Telecom. Come deep-dive with Wain on these pressing questions.

Speaker: Wain Choi
Senior Vice-President & Chief Creative Officer, Cheil Worldwide

Supported by:

Sponsored by:
        

 

 

25th September 2017
Cannes Lions Awards Winner Showreel Screening in collaboration with Mediacorp

Location: National Design Centre
Time: 4PM
SAA Members get members rates. Please contact the secretariat to get your promo code. 

CREATIVITY MATTERS
A drill down into the inspiration – Creativity and thought leadership from Cannes 2017


Watch the campaigns that made their mark at the Cannes Lions Awards and hear Terry Savage share insights on the inspiration behind some of these award- winning campaigns. Learn more about the creativity and thought leadership that goes behind the formulation of these winning works. Thereafter, join us for networking cocktails and hors d’oeuvres with other industry professionals.

Speaker: Terry Savage
Chairman of the Cannes Lions Festival of Creativity

Supporter:

 

Sponsors: